Writing

Analytics is the day job. This is the rest.

Cycling, food, travel, and the occasional thought about data that wouldn't fit anywhere else. If you're reading this far, you're probably the kind of person I'd enjoy working with.

Technical

Analytics is the day job. This is the rest.

[Why your GA4 and warehouse numbers will never match exactly]

[The real cost of a dashboard nobody trusts]

[What ten years of being the translator in the room taught me]

[A field guide to attribution disagreements]

[Why "we need a dashboard" is rarely the real request]