Analytics Consulting

 

I am a Web Analytics expert with 6 years of hands-on Retail Fashion industry experience.

Now that I am a freelancer, this is a menu of my typical services. But feel free to order a la carte.

  • Data Foundations Assessment

    Data is only meaningful if it's accurate and trustworthy enough for your company to make decisions with.

    • Goal: Set up data capture best practices. Data should be clean and available for both Analysts and Executives.

    • Audit: outline current state of web analytics setup and point out improvements.

  • Ecommerce Implementation

    Goal: data is structured for the business to most efficiently use it and make decisions

    • GA4/GTM/Bigquery web analytics implementation

    • Dashboarding: user friendly design,

    Advanced Analysis

    Goal: Get additional value out of data

    • LTV/CLV analysis: What is your customer's lifetime value? How does it differ by segment? Can we market to them differently?

    • MMM (Mixed marketing modelling):

    • Multi Touch Attribution: First touch or Last touch attribution is an overly simplified model for a more complex buying process.

    • Goal: Ongoing Analytics advisory and data maintenance.

    • Advisory retainer: I will be available for whenever there is a question, data discrepancy issue, or analysis that needs to be done.

 

Why we should work together

  • I've worked on the client side as the lead analyst (Aldo) and understand the types of problems a retailer experiences.
  • I've worked on the vendor technology side (Google) to understand the tech, and implemented it for 3 of the top retailers in Canada.
  • I've worked with and in Agencies (Freelance) and know how to use the client-agency relationship efficiently.
  • I have early VC-backed startup experience to move quickly with growth teams.
  • Plus I love fashion and spend more hours than I'd like to admit looking at clothes, particularly in the luxury fashion sector (ex. Rick Owens, Boris Bidjan Saberi, among others) and researching my next purchase.
  • Expertise in Google Ecosystem: Google Analytics 4, Google Tag Manager, Dashboarding, BigQuery.
  • Past clients: Retail, CRM, Health and Fitness
Click here to Download PDF Resume